WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence.
The companies announced the partnership Monday, with Nvidia (NVDA) CEO Jensen Huang unveiling WPP’s new content engine during a demo at Computex Taipei.
“Generative AI is changing the world of marketing at incredible speed. This new technology will transform the way that brands create content for commercial use,” WPP CEO Mark Read said in a statement.
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